About the Brand
KaraKorean Beauty
Kara was born out of a simple love for Korean beauty rituals — the mindful routines, the glass-skin philosophy, and the science-backed ingredients that have transformed skincare worldwide.
We curate only the most trusted K-beauty brands — from cult classics like COSRX and Anua to emerging labels — and bring them directly to doorsteps across Nepal, making authentic Korean skincare accessible to everyone.
Every product we stock is carefully selected for quality, ingredient integrity, and genuine efficacy. We believe that great skin is not a luxury — it's a ritual anyone can adopt.
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"Skin is the story you wear every day."
— The Kara Philosophy
Our Story
Founded in 2023, Kara started as a passion project between two friends obsessed with Korean skincare routines. What began as personal imports quickly grew into Nepal's most trusted K-beauty destination.
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Our Mission
We believe everyone deserves access to skincare that actually works. Our mission is to demystify K-beauty, educate our community, and make the best Korean formulations available at fair prices.
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Our Promise
Every product is 100% authentic, sourced directly from Korean brands and authorised distributors. No fakes. No grey market. Just genuine K-beauty delivered with care and trust.
Learn More →The People Behind Kara
Meet the Team
Co-Founder & Curator
Sujata Rana
Skincare obsessive and K-drama enthusiast. Sujata sources every product with the same care she puts into her own 10-step routine.
Co-Founder & Brand Director
Priya Shrestha
With a background in cosmetic chemistry and a passion for sustainability, Priya ensures every brand we carry meets our strict quality standards.
Community & Education Lead
Asha Tamang
Asha creates the guides, tutorials, and quiz flows that help our community find the right routine — from beginner to full K-beauty devotee.
Life at Kara
Behind the Shelves
Find your routine
Not sure where to start?
Take our 2-minute skin quiz and we'll recommend the perfect Korean beauty routine personalised just for you.